Decathlon conducts Unreturnable promotion
By Rob Bale
Athletic apparel retail chain Decathlon has begun a promotion called “Unreturnable” intended to help consumers maintain their fitness-related New Year’s resolutions. From Jan. 1 to 31, consumers who purchase eligible running shoes from the chain can “symbolically” waive their rights to return the product. Consumers who keep their purchase for 30 days will receive 1,000 points in the chain’s loyalty program. The promotion was developed by Rethink.
“We see that people want to start the year strong, but the temptation to quit is often too easy,” said Marie-Lou Blais, marketing and communications director at Decathlon. “Decathlon’s mission goes deeper than convenience as we genuinely care about our customers’ sustained well-being and their ability to commit to themselves. The unreturnable shoe is our playful way of intervening at a pivotal moment, turning a simple purchase into a powerful act of self-commitment, and we’re sweetening the deal with an advantageous point incentive.”