Kia Canada of Mississauga has signed-on as the official vehicle sponsor of the 2012 Fulda Challenge, a six-day arctic athletic competition that will take place from Jan. 12 to 17. As part of the sponsorship, one of the events will be skiing behind a Kia Sportage. Kia will also supply 10 Sportage EX and 12 Sorento EX and SX vehicles for use in various events and for the transportation of athletes, press and supplies. Kia Canada will also collaborate with Bradford Productions to create a one-hour documentary about the Fulda Challenge which will air on TSN and TSN2 later this year. "Winters in the Yukon are grueling and Canadians need reliable vehicles that will perform to the highest of standards, even in the harshest of climates," said Robert Staffieri, director of marketing at Kia Canada. "The 2012 Fulda Challenge presents a unique opportunity to really showcase our vehicles abilities, specifically the Sportage and Sorento, and we're confident that they will not only meet and exceed the demands of this extreme decathlon, but also in everyday life." Kia Canada has also sign-on as a sponsor of Major League Soccer team the Montreal Impact. This is the third Canadian soccer team the automaker has sponsored. "We are excited to partner up with the Montreal Impact, which allows us to whole-heartedly support the MLS in Canada as the exclusive automotive sponsor of all three Canadian teams," said Staffieri. "To celebrate our partnership with the Montreal Impact there was no better vehicle choice than the all-new 2012 Rio 5-Door - with its athletic stance and sporty design."