TC Media become full owner of Reseau Select
By Adnews Staff
TC Media of Montreal has become the sole shareholder of Réseau Sélect, operator of an advertising network for French-language weekly publications. Réseau Sélect represents 150 publications produced independently or owned by TC Media. The various independent weekly paper publishers that were shareholders of Réseau Sélect have been voluntarily redeemed by the company, but they will remain members of the network as clients. "This change allows us to merge the Réseau Sélect operations with those of the TC Media internal sales network, which gives our national clients a more complete service offering," said Serge Lemieux, TC Media's vice-president of the newspaper division for Quebec and Ontario. "Our clients will now be able to run campaigns that include our own community papers, but also a larger pool of French-language papers in Canada that serve complementary territories." TC Media has appointed of François Laferrière to the position of general manager of Réseau Sélect. He was previously general manager of network sales and business development for the Quebec and Ontario newspaper division of TC Media. Prior to that, he was was the owner of Journal Le Nord.