Rogers Communications of Toronto has launched a "barker channel" called Sportsnews that will promotes the sports services and content available on Rogers Cable. The channel will be offered for free to Rogers digital cable customers in Ontario and Atlantic Canada. "Sportsnews is the first cable service of its kind in Canada," said Anthony Antonelli, senior director of sports and on demand services at Rogers Communications. "It's where customers can learn about our sports programming as well as what's happening in the world of sports 24/7 and right at their fingertips. Whether you're at a sports bar with friends, the gym, or at home in front of your big screen TV, Sportsnews will keep you up-to-date with the day's key match-ups, headlines, scores, stats and breaking news through a real-time Twitter feed."