Vancouver-based athletic apparel company Lululemon Athletica will sponsor a half-marathon called "The SeaWheeze" in that city in August. The initiative, which will include a series of weekend activities, will encourage runners to practice yoga. An accompanying website has been constructed at SeaWheeze.com. "This event will celebrate Vancouver and showcase everything we love about our hometown," said Christine Day, CEO of Lululemon. "Our goal is to host an incredibly fun race and bring our passion for goal setting and our commitment to living a life we love to all of our communities."