Toronto-based mobile provider Koodo Mobile has begun an online contest promotion called "Friends with Benefits." The game, which is being conducted via Facebook, promotes the company's new national usage plans. The contest makes use of Facebook's current city settings to measure the distance between players and their friends. Players participate in various activities to collect kilometres in an effort to win prizes including a trip for two to anywhere in Canada, $5,000 in cash, or smartphones from Apple, RIM and Samsung. "Our Canada-wide plans gave Koodo customers the freedom to call anyone in Canada," said Nathan Roth, digital marketing manager at Koodo Mobile. "We wanted to take that one step further by giving one lucky winner a trip to visit anywhere in Canada, with a little help from their social network."