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Koodo Mobile begins two new campaigns

Toronto-based telecommunications company Koodo Mobile has begun two new advertising campaigns based on the "Choose Happy" branding that debuted in 2015. Both campaigns were developed by Camp Jefferson, with French-language adaptations by K-72.

The first campaign, called "Shock-Free Data," focuses on the company's policies regarding the over-usage of mobile data services. It consists of television commercials, online video pre-roll ads, cinema ads, radio commercials, digital ads, print ads and out-of-home executions. The video ads, called "Shower," "Basement" and "Window," are shot in the style of horror movies in which a Koodo bill represents the monster. However, when the customers encounter their bills, they remain unalarmed and go back what they were doing.

The second campaign, called "Network," depicts representatives of large telecommunications companies attempting to interrupt a Koodo spokesperson's description of the company's network coverage using methods such as a water hose, an air horn and a puppet show. It will include television, cinema, radio and digital advertising.

"Koodo has always been a champion of the consumer, and this is just another proof point," said Lise Doucet, vice-president of marketing at Koodo Mobile.

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