CBC retains M2 Universal for three more years
The Canadian Broadcasting Corporation has awarded M2 Universal a three-year contract to manage media strategy and buying for its English-language services. The agency has handled this assignment since 2007. "The team at M2 Universal is thrilled to build on our partnership with the CBC at such an innovative time for the brand," said Sara Hill, president of M2 Universal. "While any new business win is exciting, it is especially rewarding when an incumbent client, managing such an iconic brand as the CBC, values your team as a trusted partner to build on its 75-year history and help drive long-term goals." M2 Universal is a division of MacLaren McCann Canada.