Rogers signs agreement with PWHL
By Derek Winkler
Rogers Communications has signed a multi-year promotional agreement with the Professional Women’s Hockey League, making it the league’s official telecommunications provider in Canada. Through this agreement, Rogers will create custom content intended to allow the PWHL to engage with fans. Rogers will also sponsor a closed practice for young athletes in each market intended to provide experience with professional training.
“We’re proud to support the PWHL and to help grow women’s hockey across the country,” said Tony Staffieri, CEO of Rogers Communications. “We look forward to working alongside the league to celebrate its historic moments, excite and reward fans and empower the next generation of young players.”
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