Bic resumes PWHL sponsorship
By Derek Winkler
Bic has renewed its sponsorship of the Professional Women’s Hockey League for a second year. As part of the agreement, the Bic Soleil will again be the official razor of the league. The sponsorship will include social media content, athlete partnerships, in-game activations and contests at Canadian home games.
“It was an honour for Bic to be part of the PWHL’s groundbreaking first season, and we’re thrilled to return to the ice and support these world-class athletes and their fans,” said Pasqua Chimienti, brand marketing manager for shavers at Bic. “We’re committed to helping women build confidence, and there’s no better way to do that than to team up with the league that inspires women across Canada.”
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