Captain Morgan to sponsor Major League Soccer Canada
Alcohol distribution company Diageo Canada has signed a sponsorship agreement with Major League Soccer Canada. Through this agreement, the company’s Captain Morgan brand will become the official rum sponsor of the league. The agreement includes a marketing campaign that will encompass signage at the venues of the Toronto FC, Montreal Impact and Vancouver Whitecaps teams, as well as broadcast advertising on TSN, TVA and other sports media properties. Captain Morgan is already a sponsor of the Toronto FC, as well as five US-based teams in the league.
“We are thrilled to extend our partnership with MLS to Canadian soccer fans of legal drinking age, further connecting crews across Canada to their favourite soccer teams and rallying together to create exciting fan experiences,” said Mark Phillips, director of marketing at Diageo Canada. “We know soccer has a passionate and growing fan base here in Canada and we want to recognize that by bringing fans together to celebrate responsibly with Captain Morgan. Our partnership with MLS is a true testament to Captain Morgan’s commitment to providing soccer fans of legal drinking age with exciting experiences, whether they take in a match at home, in their local bar or celebrate a win in-arena.”