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TAG Heuer readies Don't Crack Under Pressure Challenge
By Adnews Staff
Wristwatch brand TAG Heuer will conduct a promotion in Montreal on June 11 called the "Don't Crack Under Pressure Challenge." The event is timed to coincide with the Montreal Grand Prix and is being conducted in association with Red Bull Racing. It will take the form of a temporary football goalpost and artificial field at Victoria Square.
New England Patriots quarterback Tom Brady will begin the challenge by kicking as many field goals as possible in one minute. Red Bull Racing driver Daniel Ricciardo and Montreal Impact forward Didier Drogba will then have three minutes each to attempt to beat Brady's score. Each successful goal will represent a $1,000 donation to the Sainte-Justine Hospital in Montreal. Each athlete will be wearing a TAG Heuer watch. Attendees will also be invited to attempt a field goal before the event begins.