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Seagull Guitars introduces new branding
By Adnews Staff
Seagull Guitars of Montreal recently retained Bite Size Entertainment, also based in Montreal, to conduct a rebranding initiative. The assignment includes a new brand identity, logo and website with content at <http://www.seagullguitars.com>. The new brand is being introduced with a communication strategy focusing on the music industry. The agency also participated in new product and accessory design. Seagull Guitars is a division of Godin Guitars.
"From reshaping guitar looks to creating a new logo, we went deeper than ever in order to fully reshape this amazing brand and to fully connecting it with our understanding of the youth lifestyle market," said Bite Size Entertainment co-founder Martin Durocher. "Everything was built to propel Seagull into unrivalled heights."