Egg Farmers break campaign
By Derek Winkler
The Ottawa-based Egg Farmers of Canada has begun a new marketing campaign called “Eggs Everywhere.” The initiative encourages consumers to make use of eggs when preparing meals. It will make use of television and connected television advertising, as well as digital, billboard and transit executions. Additional elements will include product sampling and online influencer activities. The campaign, developed by Rethink, will run through the fall and into 2026.
“Eggs are an important staple in Canadian kitchens and make any meal or snack delicious and nutritious,” said Glen Jennings, chair of the organization’s marketing and nutrition committee. “This campaign is about inspiring more mealtime moments and snacking opportunities with eggs. The lighthearted approach lends itself well to so many versatile dishes, no matter the time of day.”