Covergirl begins Ageless Beauty campaign
By Rob Bale
Cosmetics brand Covergirl Canada has begun a new campaign called “Ageless Beauty” in support of its Simply Ageless product line. The campaign features three Canadian television personalities: Sangita Patel, Tracy Moore and Meredith Shaw. The national campaign consists of digital, television, out-of-home and in-store advertising. The promotion encourages consumers to “embrace their age with pride.”
“As leaders in beauty, Coty aims to create forward-thinking beauty products that empower Canadians to embrace their individuality and express themselves, at all stages,” said Rhonda Sydor, general manager of parent company Coty Canada. “Since 1961, Covergirl has been a trusted brand, and our Simply Ageless collection builds on that legacy with skincare-infused makeup that supports skin needs without compromise. We are so proud to partner with Sangita, Tracy, and Meredith, who each bring a unique voice and lived experience to this campaign, and we are honoured to spotlight their stories.”