RW&CO. debuts new branding
By Derek Winkler
Montreal-based apparel retail chain RW&CO. has debuts a new brand identity. Developed by Dalziel & Pow, the new branding is intended to appeal to “a new generation of fashion-conscious consumers.” It is also intended to provide a single brand identity to all of the chain’s product categories for men and women. The initiative features a redesigned logo in black and white, along with new typography and an expanded range of colours. According to the agency, future communications will place an emphasis on street photography and close-up images of product details.
“Fashion evolves constantly, so it is important to craft an identity that can grow with the brand while staying true to its core,” said Oliver Ellis, associate creative director at Dalziel & Pow. “We wanted the new visual language to reflect the quality and attention to detail that already exists in the product, but wasn’t always visible. This is just the beginning. We’ve built a strong platform that will evolve over time, and it’s exciting to imagine where it will go next.”