NKPR readies IT Lounge Portrait Studio in Toronto
NKPR of Toronto has been retained to manage the operation of a promotional venue called the IT Lounge Portrait Studio during the Toronto International Film Festival. The venue is intended to expose participating brands to media and film industry attendees of the festival. The lounge will operate from Sept. 6 to 9 and will feature photography by Patrick Demarchelier. Visitors to the lounge will be able to preview fashions at a RW&Co. shop, test beauty products at Tweezerman grooming stations and view jewellery from Lia Sophia. In addition, food will be provided by the Grain Farmers of Ontario and Great Lakes Biodiesel, while drinks will be offered by Bottlegreen, AquaHydrate and Skyy Vodka. Visitors will also be invited by Stiks Gaming to play an online video game against home players in support of aid organization Artist for Peace and Justice. "For NKPR the creation of the Portrait Studio is an evolution of the traditional gifting suite that will elevate each sponsor's presence during one of the most exciting times of the year," said NKPR president Natasha Koifman. "With Mr. Demarchelier at the helm of the portrait studio, we have an unprecedented opportunity to garner media, influencer and celebrity attention for partnering brands."