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SHS Drinks sends more work to NKPR

SHS Drinks of the United Kingdom has hired NKPR of Toronto to conduct public relations and media relations for its Woody's vodka cooler brand. The agency will work to support the launch of the product in Canada this summer. The initiative will include trade and lifesyle media exposure, participation in events and influencer activities. NKPR is also the agency of record for the SHS Drinks' Bottlegreen sparkling beverage.

"Canadians have had a tough winter, so we couldn't be more exited to work with NKPR to bring the refreshing taste of Woody's to consumers this summer season," said Steve Whitlock, international sales director at SHS Drinks. "Whether you're drinking it on the dock at the cottage, or using it in punches for picnics and barbecues, Woody's is an ideal sparking cooler for any occasion."

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