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TD Home Insurance breaks Quebec campaign
TD Home Insurance has begun a new advertising campaign in Quebec called "Les petites choses comptent," or "Little Things Matter." The campaign was developed by Starcom in collaboration with Bell Media Sales. It consists of television and web advertising aimed primarily at first-time home buyers just about to take possession of a house. The creative takes the form of video vignettes depicting several Canal Vie personalities describing what matters most to them about their homes. Participants include Katrine Paradis, Vanessa Sicotte, Joël Legendre, Stéphane Richard and Frédéric Charpentier.
The 45-second French-language ads will air on RDS, Canal Vie, MusiquePlus, MusiMax, Séries+ and Historia. Thirty-second versions of the videos will run on each of these properties' websites. The campaign also includes a website of its own at <http://www.lespetiteschosescomptent.ca>, which hosts two-minute versions of some of the videos.