Bell Media launches new digital advertising products
Bell Media Sales of Toronto has introduced two new digital products intended to provide advertisers with more accurate targeting information. The first of these, called Advanced Audiences, is described by the company as its first proprietary behavioural targeting product. It offers data about Bell Media's online audiences divided into segments based on a range of demographic criteria. Users can also create custom profiles using data collected from a collection of participating websites.
The second product, called Audience Extensions, allows users to target viewers of specific television series or genres when they visit Bell's online properties. The intent is to maximize the reach and frequency of a campaign outside of the television environment.
"Together these products deliver increased campaign performance by communicating with online consumers in a highly individualized manner," said Kristie Painting, vice-president of digital sales at the company. "We can offer advertisers a variety of qualified consumers online instantly and continue to effectively reach them based on their prior interests."