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SHS Drinks send Shloer work to NKPR
By Adnews Staff
United Kingdom-based beverage company SHS Drinks has hired NKPR of Toronto to handle the Canadian launch of its Shloer brand of grape-based non-alcoholic juice drinks. NKPR will work to raise consumer awareness of the brand in Canada, beginning with the holiday entertaining season, with a focus on differentiating Shloer from other sparkling adult beverages.
"Shloer is enjoyed at a wide range of casual and formal gatherings by family and friends," said Amanda Grabham, soft drinks marketing director at SHS Drinks. "We're looking forward to collaborating with NKPR to introduce Shloer to Canadian consumers who want a sparkling, non-alcoholic wine alternative that is perfect to serve no matter what the occasion."
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