NKPR forms alliance with PR for Artists, Heroic
By Derek Winkler
NKPR of Toronto has formed an agreement with Los Angeles agencies PR for Artists and Heroic. The three firms will collaborate in offering services in the areas of public relations, digital strategy, creative production and fine art representation. These services will be aimed particularly at clients in the art, fashion and beauty sectors.
“This alliance reflects how communications, culture and technology now move together,” said Natasha Koifman, president of NKPR. “Today’s clients want more than services. They want connected ecosystems. Strategic partnerships allow us to extend reach through aligned networks, shared audiences and complementary expertise, while delivering integrated systems that unite earned media, digital performance, AI-driven insight and cultural credibility. This partnership strengthens our digital capabilities and deepens our commitment to the arts, creating a platform for long-term, meaningful growth.”