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Canada Dry Mott's conducts Fruitsations campaign
By Adnews Staff
Canada Dry Mott's of Mississauga has begun an advertising campaign for its Fruitsations snack brand. The campaign promotes the release of three new flavours: Veggies Mixed Berry Carrot, Fruit Rockets Unsweetened Blueberry and Veggies Peach Apple Carrot, packaged in pouches. The ad campaign, called "Snack-time Struggles," was developed by Laird & Partners. It consists of national television advertising in French and English. Media buying was conducted by Mindshare. Veritas Communications is managing public relations and social media activities. Black Rock Marketing Group developed the supporting in-store materials.
"Parents are looking for creative, no-fuss snack-time solutions to their snack-time struggles," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "Now, no matter what challenge parents are facing, we're excited to say that Mott's Fruitsations has a snack for that, whether it's healthy snacks on the go, or good-for-you solutions that taste great."