International news: MDC buys into Laird & Partners
By Adnews Staff
MDC Partners has acquired a majority interest in Laird & Partners, a New York-based creative agency specializing in fashion, lifestyle and luxury branding communications. No financial details are available. "Our partnership with Laird is another example of how we are building the firm of the future," said Miles Nadal, chairman and CEO of MDC Partners. "Laird is nimble, entrepreneurial, media agnostic and built on a foundation of true talent that innovates and creates with the aim to transform clients' businesses. While Laird is a high-end luxury agency at its core, the firm's unique ability to bring these same sensibilities to its entire client portfolio is a compelling growth opportunity. Laird is a perfect addition to our tremendous roster of creative agencies, especially as we continue to build our international presence."