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Invictus Games hires Kwittken
By Adnews Staff
The Invictus Games Toronto 2017 has retained Kwittken of Toronto has the public relations and communications agency for its National Flag Tour. The tour will visit 22 military bases, 15 legions and 50 communitied nationally. Kwittken will manage pre-event media coverage and on-site media relations. Kwittken is a subsidiary of MDC Partners. The 2017 Invictus Games will take place from Sept. 23 to 30.
"At the heart of the National Flag Tour of Invictus Games is the unconquerable spirit of our wounded warriors," said Steve Wallace, chief marketing officer for the event. "We needed an agency that could really bring our competitors' stories to life and garner front-page coverage, while drumming up excitement for the games as we travel across the country on this 37-day journey. Kwittken has demonstrated that they have both the passion and media relationships to help us achieve our communications goals."