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Blend & Boost hires 1Milk2Sugars
By Adnews Staff
Pharmaceutical company Medisca has retained 1Milk2Sugars as the national public relations agency of record for its Blend & Boost brand of skin care products. The assignment includes PR and influencer activities intended to raise awareness of the brand. According to the company, 1Milk2Sugars won the account on the basis of its previous work for other beauty product brands.
"Blend & Boost has it all," said Priya Chopra, president of 1Milk2Sugars. "With their pharmaceutical roots, they are offering a breakthrough concept backed by science and are really delivering an exceptional skin care product prescribed by a physician and freshly prepared by a pharmacist. We are incredibly honored to be representing Blend & Boost in their upcoming PR initiatives."