Beiersdorf keeps 1Milk2Sugars as PR AOR
By Adnews Staff
Skin care product company Beiersdorf Canada has retained 1Milk2Sugars of Toronto as its public relations agency of record for an additional five years. The assignment includes brands including Nivea, Eucerin, Elastoplast and Coppertone. The firm has held the account for the past seven years. Beiersdorf selected the agency in a request-for-proposals process conducted last fall.
“We’re overjoyed by Beiersdorf’s decisions to retain us as their PR agency of record and to continue building on our successful partnership,” said 1Milk2Sugars general manager Ruth Goudie. “Throughout the last seven years, we’ve developed a strong relationship with Beiersdorf rooted in mutual collaboration, creativity and respect. We’re humbled by Beiersdorf’s confidence in our team and look forward to five more years of working and growing together.”