Beiersdorf Canada resumes Nivea Haus promotion
Beiersdorf Canada has resumed its Nivea Haus promotion in support of its Nivea skin care brand. The promotion makes use of a temporary "pop-up store" in Toronto. Until March 11, consumers can visit the store to receive an analysis of their skin type, a simulated view of how their skin will age, advice on skin care practices and a hand massage. Visitors can also also have a picture taken and receive a personalized Nivea Creme tin, as well as enter a draw for a one-week trip to Banff. The promotion was developed by Newad.