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Beiersdorf Canada hires 1Milk2Sugars
By Adnews Staff
Skin care products company Beiersdorf Canada has retained 1Milk2Sugars of Montreal as its public relations and social media agency of record. The firm won the national account in a competitive pitch process. It will be serviced from the agency's Toronto and Montreal locations. The assignment also includes media relations and product launches. It includes the brands Nivea, Nivea Men, Eucerin and Elastoplast.
"During our selection process we met with agencies that demonstrated strong strategic thinking and passion for our brands," said Tracy Feehan, vice-president of marketing at Beiersdorf Canada. "1Milk2Sugars also brings a depth of experience with key Canadian beauty influencers and a proven successful integrated PR and digital communications approach that will help us achieve our ambitious goals in Canada."