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Naturium retains 1Milk2Sugars

Toronto-based 1Milk2Sugars has been hired by skincare brand Naturium. The agency will handle Canadian public relations, media relations and influencer relations, as well as events and experiential marketing efforts. The firm’s first work is in support of the Canadian launch of the product line, which is being sold exclusively at Shoppers Drug Mart. Naturium is owned by E.l.f. Beauty.

“Launching in Canada is a dream come true for Naturium and a goal we've been working towards for a very long time,” said Naturium founder Susan Yara. “Our brand is a perfect fit for the Canadian market, where consumers actively seek skincare that's both effective and aligned with their values. We can't wait for Canadians to discover what our brand and products are all about.”

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