Beiersdorf Canada conducts Nivea contest
Cosmetics company Beiersdorf Canada has begun a Mother's Day contest promotion in support of its Nivea skin cream product line. The online contest, developed by Blast Radius with support from Zeno Group Canada, is being conducted through Facebook. Between now and May 12, the company will give away 10,000 product samples to visitors to the Nivea Canada Facebook page. Each prize package consists of 8mL of Nivea Soft and 10mL of Nivea Creme. "Recognizing that people's daily routines have become increasingly busy and more hectic, Nivea wants to help bring care back into people's lives," said Larry LaPorta, general manager of Beiersdorf Canada. "This Mother's Day initiative is just one of the things we're doing to encourage Canadians to 'Make Care Matter' this year."