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Nabob readies High Coffee promotion

Kraft Canada will conduct a street promotion called "High Coffee" in Toronto tomorrow in support of its Nabob brand. The initiative will make use of an installation at the corner of Yonge and Bloor Streets that will distribute information about the company's coffee products and suggest food pairings intended to appeal to "coffee connoisseurs." The promotion is being conducted in association with Toronto catering company The Chef Upstairs, with support from B Co Communications, also based in Toronto. According to the company, this will be the first time this promotion has been conducted in Canada.

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