Petralia joins Modern Craft
Modern Craft of Vancouver has appointed Peter Petralia head of its "people and process" practice. He has also been made a partner in the agency. Petralia was previously managing director of digital strategy at Sullivan NYC. Prior to that, he was vice-president of program development at Huge and director of project delivery and quality at Valtech. He has also been a senior designer and producer at PayPal, director of project services at Blast Radius and program manager at Razorfish.