Theatre de Quat'Sous promotes new play
By Adnews Staff
Montreal theater company Théâtre de Quat'Sous has begun an advertising campaign in that city for its production of the play Survivre, its last production of the theatrical season. The campaign, developed by Lg2boutique of Montreal, consists of a 15-second stop-motion animated television commercial and posters featuring actress Sylvie Drapeau. The agency developed campaigns for the previous two productions of the season using a similar aesthetic and the visual cue of the number four.
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