AdCentricity signs deal with Impact Mobile
Location-based marketing company AdCentricity of Toronto has formed an agreement with mobile marketing company Impact Mobile, also based in Toronto. AdCentricity will now make use of Impact Mobile's text message marketing service as part of its own CSC Shopper Connect service for localized advertising. "The ability to directly engage mobile consumers is critical in creating an immersive buying experience," said Doug Woolridge, CEO of AdCentricity. "We see Impact Mobile's ability to reach mobile subscribers as a positive step in providing brands and retailers with a multi-channel marketing solution."