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Research roundup

Magazines Canada of Toronto has releases a white paper on the subject of Canadian magazine subscribers. Developed in association with Consumer Intelligence Group, the report offers a profile analysis based on data from 2.5 million magazine subscribers. It is divided into seven categories: home and garden, lifestyle and travel, literary and culture, news and opinion, sports and recreation, visual arts and entertainment, and women's publications. Each category divided into four geographic regions. It includes information on housing, family structure, age, presence of children, education, employment, household income and ethnicity of Canadian magazine subscribers. The paper is available to Magazines Canada members at

Think Shift Advertising of Winnipeg has released a white paper on the subject of marketing and communications for agriculture-related industries. "Marketers must not only recognize and understand change but find ways to turn it into opportunities for the companies, brands and resources we steward," said David Lazarenko, executive vice-president at Think Shift. "We're talking about wholesale changes in the way we create and deliver value. While we used to have the luxury of time, things now happen with an immediacy that can be daunting. However, for those who can keep the pace, the rewards are greater than ever, especially in an industry like agriculture where radical growth and opportunity abound." The paper can be found at <>.

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