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Think Shift merges with LogiStyle

Think Shift Advertising of Winnipeg has merged with LogiStyle, a corporate consulting firm based in Portland, OR. LogiStyle, founded eight years ago, specializes in helping companies "become intentional about developing authentic leadership and corporate culture." Think Shift was previously a client of the firm.

"LogiStyle's approach resonated with us," said Think Shift CEO David Baker. "We've seen firsthand what can happen when you intentionally align leadership, culture and brand. In today's communication landscape, where radical transparency is table stakes and everyone can see you in your underwear, authenticity is your only option. You can only market to the outside world what is true inside your company's walls. It's about connecting with, not convincing, your audiences."

The combined entity will operate as Think Shift and will offer services including branding, marketing, leadership consulting, internal communications planning and business strategy. Baker will remain CEO, while LogiStyle founder Balaji Krishnamurthy will become chairman.

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