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CAA South Central Ontario hires Denneboom

The Canadian Automobile Association South Central Ontario Club has retained Denneboom of Toronto as its media agency. The firm will work to raise awareness of the club's services, including its insurance, travel and loyalty programs. Denneboom won the account in a by-invitation request-for-proposals process involving five agencies.

"Denneboom's size, focus and its demonstrated commitment to client relationships were a deciding factor," said Alexi Mann, director of marketing for the club. "They're direct, bright and experienced. We felt an immediate fit."

In February, CAA South Central Ontario began a rebranding initiative and launched a new television campaign developed by Extreme Group. Denneboom will provide planning and media execution as the organization expands the campaign to other media.

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