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Women's College Hospital breaks awareness campaign
By Adnews Staff
The Toronto-based Women's College Hospital has begun an out-of-home campaign in that city promoting its new ambulatory care facility. The campaign, developed by Denneboom Media of Toronto, makes use of a pink cube theme recalling the hospital's architecture. It includes posters at the Queens Park and College subway stations, as well as street-level transit advertising. The creative incorporates pink-covered transit shelters and elevator wraps in the hospital and nearby buildings. A 15-second commercial is playing on video screens at Dundas Square, in The Path shopping centre and in some elevators. The out-of-home elements are being supported with newspaper advertising and an eight-page insert in the Toronto Star, as well as online advertising. "What has been great about working on this campaign is the number of media partners who have embraced the concept of the pink cube and supported WCH efforts with incredible innovation," said Lauralea Mast, senior media advisor at Denneboom Media.