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Kraft Canada Foodservice hires Tag Enterprise
By Adnews Staff
Kraft Canada Foodservice has retained Tag Enterprise of Toronto as its lead business-to-business marketing communications agency. Tag won the account in a competitive review. The assignment comprises brand development, creative, communication planning and activation for product categories including cheese, salad dressings, sauces and spreads. Kraft Foodservice specializes in servicing Canadian foodservice operators. Its brands include Philadelphia, Kraft, Miracle Whip, Tassimo and Bull's-Eye. "It was clear to us that Tag was not only aligned with our objectives, but their overall philosophy toward B2B brand communications was refreshing and eye-opening," said Tania Albanese, director of marketing for Kraft Foodservice. "We have some very aggressive plans and we are confident that this partnership will help us meet and exceed our goals."