Art Gallery of Ontario retains Doug Agency, Denneboom Media
By Adnews Staff
The Art Gallery of Ontario in Toronto has appointed Doug Agency, also based in Toronto, its advertising agency of record. The gallery has also hired Denneboom Media to conduct its media planning. The firms were chosen in a request-for-proposals process involving an unknown number of contenders. They will handle the gallery's re-opening brand campaign following its renovation. "With the importance of the upcoming opening we had to satisfy ourselves that we had the best team in place to support us," said Arlene Madell, director of marketing and visitor services at gallery. "We were very happy with the way the Doug team enthusiastically embraced the challenge. The Doug Agency and Denneboom team demonstrated a clear insight and some very exciting creative thinking." The gallery will open on Nov. 14.