Doug Agency becomes Doug & Serge
Serge Rancourt has joined Doug Agency of Toronto as a partner and chief operating officer. The firm will now be known as Doug & Serge. Rancourt was previously president of Publicis Canada. "It is not everyday you have the opportunity to build an agency with a successful business leader like Serge," said Doug Robinson, president and chief creative officer of the company. "Partnering with Serge will help the Doug Agency deliver stronger results for our existing clients and we will be poised to add to our present client roster." Clients of Doug & Serge include Art Gallery of Ontario, B2B Trust, Branksome Hall, Clover Leaf Seafood, Diamond Estates Wines and Spirits, Feigelsohn & Kellar Insurance, Magazines Canada, Mizuno Canada, the National Arts Centre, Northwest & Ethical Investments, Olympus Imaging America, the Ontario Ministry of Government Services, Oxfam, the Worldwide Short Film Festival and York University, among others.