Northwest & Ethical Investments retains Doug Agency
By Adnews Staff
Toronto-based financial company Northwest & Ethical Investments has appointed Doug Agency of Toronto its advertising agency of record. Doug was previously the agency of record of Northwest Funds, which became Northwest & Ethical Investments when it merged with Ethical Funds of Vancouver last year. However, the Northwest brand and the Ethical brand continue to operate independently. "The Doug Agency team has done a great job in supporting Northwest's 'Better returns with less risk' brand over the last few years," said Michael Butler, president and COO of Northwest & Ethical. "Through that period they used their strong strategic and creative capabilities to help us become one of the fastest growing mutual fund companies in Canada. Additionally they bring a good understanding of both the advisor and consumer sides of our business."