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Harley-Davidson dealers conduct radio campaign

Three Toronto-area Harley-Davidson dealers have begun a spring radio campaign to promote the start of the motorcycling season. The participating dealers are Davies Harley-Davidson of Richmond Hill, Jacox Harley-Davidson of Mississauga and Mackie Harley-Davidson of Oshawa. The campaign, developed by Endeavour of Toronto, depicts the return of motorcycles to Ontario roads as a sign of spring. "What differentiates this iconic motorcycle from the competition is its unique sound, making radio a natural medium for this campaign," said agency president Barry Avrich. The campaign will run until April 12.

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