Q107 begins morning show campaign
Toronto radio station Q107 has begun an advertising campaign for its morning program. The campaign, called "Everything's Better with Derringer in the Morning," consists of 30- and 15-second television commercials that will run for six weeks on Global and CHCH, as well as out-of-home ads in Toronto-area restaurants, bars, health clubs and office building elevators. Large billboards are also in use around the city. The creative depicts the show as a way to add levity to dire, awkward or bad situations. The campaign was developed by Industry Films and Westside Studio.