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Botanical PaperWorks hires Palette Public Relations

By Adnews Staff

Winnipeg-based Botanical PaperWorks has retained Palette Public Relations of Toronto as its public relations agency of record. The assignment includes North American media relations for the company's line of stationery products. Botanical PaperWorks makes greeting cards and stationery incorporating wildflower seeds that can be planted and cultivated. "Our product is very unique and we felt it could really benefit from public relations," said Petra McGowan, marketing manager at Botanical PaperWorks. "We chose Palette as our agency partner due to their strong lifestyle media relationships."

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