Canadian Living debuts loyalty program
By Adnews Staff
Canadian Living magazine has introduced a loyalty program for its subscribers called the "Canadian Living Advantage." The initiative involves a series of branded experiences and events that will only be available to members of the program. Experiences will fall into four interest areas: health, family, food and style. Program members will be invited through print and email ads to participate in these events. "We want to reward our readers by offering them unique and exclusive experiences of exceptional value as part of their subscription," said publisher Lynn Chambers. "For our advertising partners, it also extends our traditional offering beyond the ad page to an experiential marketing platform which engages directly with our readership in a compelling, interactive way. Each event or offer will be customized for the advertiser to provide the opportunity to build one-to-one relationships with our mutual best customers." Canadian Living is published by Transcontinental Media.