TheMIGroup hires Doug & Serge
By Adnews Staff
TheMIGroup, an employee relocation management company based in Mississauga, has retained Doug & Serge of Toronto to undertake a rebranding initiative. The assignment will focus on the firm's global brand position and message. "We were very impressed with their efficient and effective approach to defining a brand as well as their creative abilities in then developing effective messaging," said Mark Bennett, executive vice-president and chief client relations officer at TheMIGroup. "We very much look forward to the team helping us refine our messaging to help us achieve our growth objectives." TheMIGroup operates 12 offices in North America, Europe and Asia.
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