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Art Gallery of Ontario in Toronto hires Cundari
By Adnews Staff
The Art Gallery of Ontario in Toronto has retained Cundari, also based in Toronto, as its advertising agency of record. Cundari won the account in a competitive review involving an unknown number of firms. The multi-year assignment includes the development of digital and non-digital advertising and marketing communications. Cundari will create a new brand campaign for the gallery which will act as an umbrella for all of the organization's programs. It will also provide advertising support for three upcoming exhibitions. These initiatives will be work to depict the gallery as a destination for tourists and local residents. Media planning and buying will be handled by Cundari Media Trust.
"Cundari presented an excellent proposal to us, demonstrating a clear alignment with our strategic objectives," said Steve Rayment, director of marketing and design at the Art Gallery of Ontario. "Their innovative and creative thinking is in line with our vision, and we're looking forward to collaborating with them on our new brand campaign."