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Bentley Group begins new brand initiative
By Adnews Staff
Toronto-based luggage retailer Bentley Group has begun a brand update initiative. The effort includes a new tagline: "Bentley. On the move with you. Everyday." It also features a redesigned website at <http://www.shopbentley.com> and redesigned retail locations. A new marketing campaign will follow. The changes to the brand are intended to depict the company as providing customers with travel essentials, regardless of the destination.
"We strive to be a world-class expert and the most trusted destination for the travel needs of Canadians," said Marie-Elyse Ahad, marketing director at Bentley Group. "Every journey is unique and our mission is to ensure that we find the right product to suit each and every one of our customer's needs."